01 / Collect
Read the moment
Prept combines the page, referral source, campaign, device, local context, and consented first-party history.
Live website tailoring
Prept reads privacy-safe visitor context, then changes the argument — not the design — after your page loads.
Live tailoring workbench
prept.dev/pricing
Visitor
Tailored in real time
Personalize the argument for every buyer without rebuilding your website.
+31%
median CTA lift
0
layout shift
1 line
to install
Based on closed beta results — Jan–Jun 2026, 18 sites
From static to specific
01 / Collect
Prept combines the page, referral source, campaign, device, local context, and consented first-party history.
02 / Decide
Your brand rules, blocked language, visitor context, and the original page become a tightly controlled AI brief.
03 / Rewrite
Your page paints instantly with your own copy. Milliseconds later the headline, supporting copy, and CTA swap in without moving the layout. If anything fails, your original stays.
04 / Learn
Every version is measured against the control. Review winners, pause weak variants, or pin one permanently.
What it can know
A browser cannot expose private browsing history or social accounts. Prept uses first-party signals, company-level network lookup, and the traits you pass yourself — and shows every one of them in your setup.
Visitor identification. Switch it on for a site and Prept names the companies browsing it — plus the work email and role where a compliant identity provider can resolve them — in a Visitors dashboard with pages viewed and referring source. Identification is free; emails arrive masked and you spend credits only on the ones you choose to reveal.
Identification is off until you switch it on per site. Do Not Track and Global Privacy Control are always respected, and your blocked keyword list is enforced before copy is served.
First-party context
Campaign parameters, consented events, and prior sessions
Visit context
Referrer, page path, approximate region, and local time
Browser context
Device class, language, viewport, and session history
Company context
Organisation-level IP lookup — never an individual person
On-page intent
Your own clicks and conversion events
Your customer data
Traits you choose to pass with preptIdentify()
Usage pricing
Buy credits once and use them across every site. Returning visitors cost less because Prept reuses known context.
New visitor rewrite
Fresh context resolution and a new AI rewrite
1 credit
Returning visitor
Known session with only changed context refreshed
0.25 credits
Passive identify
Measured traffic with no visible rewrite
0.1 credits
Reveal a visitor's email
Identifying visitors is free — you only pay to unmask an email, once, when you click reveal
5 credits
Deep-enrichment company profile
Optional AI research pass on an identified company, cached for 30 days
25 credits
1,000 free credits on signup · no card required · visitor identification included · hard spend caps · purchase history
Leave your email and we’ll send the rewrites plus your install snippet.