Writing
Plain-spoken guides on headline personalization, message match, and conversion copy.
2026-09-13
Dynamic Headlines for Your Website: 3 Ways to Build Them
Three ways to put dynamic headlines on your website: server-side swaps, client-side JavaScript, or a snippet tool. Code samples, pros, cons, and when to DIY.
2026-09-13
Website Personalization for Agencies: Your Site, and a Service You Can Sell
Agency sites get mixed traffic: prospects by industry, job seekers, partners. Personalize each headline, then resell personalization to clients through Prept's partner program at 30% recurring commission.
2026-09-13
Headline Personalization for SaaS: One Homepage, Four Audiences
Your SaaS homepage speaks to evaluators, end users, execs, and developers at once. Here's how to give each one a headline that matches, with real examples and credit math.
2026-09-13
How to Increase Landing Page Conversion With Better Headlines
The headline carries most of a landing page's conversion weight. The five headline mistakes that cost conversions — with bad-vs-fixed examples — plus realistic math on what a headline lift is worth at different traffic levels.
2026-09-13
Message Match: The Landing Page Fix You Can Do in 30 Minutes
Message match is why visitors bounce: the ad promised one thing, the page says another. The 4-step audit anyone can do in 30 minutes, SaaS and ecommerce before/after examples, and how dynamic headlines automate it.
2026-09-13
Personalize Your Landing Page by Ad Campaign
Match your landing page headline to the ad that sent the click. A worked example with three campaigns, a UTM-to-headline mapping table, and the math on message match.
2026-09-13
Stop Showing First-Visit Headlines to Returning Visitors
Returning visitors don't need your intro pitch — they need proof, pricing, and objections handled. A visit-count messaging ladder with headline examples, Prept setup, a DIY localStorage version, and the retention math.
2026-09-13
Website Headline Personalization: What It Is and How It Works
Website headline personalization shows each visitor a headline written for them. Learn how it works, what signals it uses, and what it costs per visitor.